Online Advertising
Whether you call it online advertising, online marketing, social media ads, or pay per click, the goal is the same. To get your business and your message in front of new customers.
It can be a daunting task trying to setup ads that work, figure out the creative text that’s going to engage your potential client and come up with great photos or videos to draw them in.
Luckily, we make the process of marketing your business online easy, painless and most importantly EFFECTIVE.
Social Media Ads
Social media ads are a great proactive way (if done correctly) to reach your ideal customer. We specialize in creating focused targeted ads to high quality, specific demographic (your ideal customer) and then creating content that speaks directly to them. Let’s face it, gone are the days when you could blast everyone with everything (traditional advertising) and get a real return on investment. Now we focus on creating ads for specific audiences that get them to stop scrolling, engage with your message and become a new customer.
Pay per click ads
Unlike Facebook ads, which are a pro-active marketing strategy. Pay per click ads (like google ads) are a REACTIVE form of marketing. Meaning that the ad is being shown to people actively looking for your type of product or service. For example, Pizza restaurant near me. Or all natural dog treats. When people search for products and services the first few result that are shown are typically ads. These are a great way to get in front of new people and drive a ton of traffic to your website. Want to be at the top of Google, this is how you do it.
It’s not either/or, it’s both
We get asked all the time, which strategy is better, Facebook or Google? Well, the answer is they work best when done together. Google will grab people searching for your type of product of service, while Facebook will get in front of people who never knew they even needed you until they saw how amazing you were.
Here’s the thing, both are needed strategies to drive traffic, get new customers and grow your business. Add in retargeting ads that target people that have been to your website or even specific pages on your website and you have a winning strategy for generating traffic and sales.
And yes, we’ll do all the hard work of getting it all working together.
